Personal Branding Portraits - Sarah Iris Photography
In today's digital world, personal branding has become more important than ever before. Your online presence speaks volumes about who you are, both personally and professionally. One of the most effective ways to elevate your personal brand is through creating personal branding portraits. Images that convey your unique story, personality and values.
To ensure a successful personal branding portrait session, I've pulled together some tips & tricks just for you.
1. Connecting with your photographer: When it comes to getting the most from your personal branding portrait session, it all begins with connecting with your photographer. It may be a daunting experience but I'm well versed in branding portraits and can't wait to create some images for you. I'm all about embracing natural beauty and capturing your true essence. Think of me as your creative partner in creating your branding portraits.
2. Define your brand identity: Before the session, take time to define your brand identity. What message do you want to convey? What are your brand's values and personality traits? Share this information with your photographer, as it will guide the entire creative process.
3. Create a shot list: Collaborate with your photographer to create a shot list. This list should include specific poses, backgrounds, and settings that align with your brand identity. Or perhaps you need specific images for your website or marketing collateral. Having a plan ensures that you make the most out of your session and you capture all the essential shots.
4. Location, location, location: The backdrop sets the mood. Discuss location ideas with your photographer, whether it's your workspace, a cool urban spot, a park, a cafe or perhaps an iconic location. The location should tell your brand's story.
5. Dress the part: Wardrobe makes all the difference. Choose outfits that make you feel good and that match your brand's style. Avoid busy patterns or super trendy clothes that might make your photos look outdated. Bring a mix of formal and casual options and anything specific that represents your brand or perhaps reflects your branding colours.
6. It's all in the details: Don't forget the little things! Accessories like jewellery, scarves or ties can jazz up your outfits and show off your brand's personality. Make sure your clothes fit well and are looking clean and freshly ironed.
7. Don't forget to bring props: Props are your storytelling sidekicks. Think about items related to your business, hobbies, or personal journey. They can add diversity to your photo gallery and make your photos uniquely you. Chat with your photographer about prop ideas ahead of time - think products, journals, laptops, cell phones etc.
8. Embrace Authenticity: Authenticity is key in personal branding portraits. Be yourself during the session and let your personality shine through. Candid moments often result in some of the most compelling images, so don't be afraid to let your guard down. Authenticity is magnetic.
9. Prep for hair and makeup: Professional hair and makeup can boost your confidence and make your photos pop. Be sure to book these services ahead of time so you are looking your best for the photographs.
10. Review and select images carefully: After the session, review the images with your photographer. Take your time to select the ones that best represent your brand. Don't forget to discuss how much retouching (or little) you want on the images with your photographer so you are on the same page with your expectations of the final images.
In a nutshell, a personal branding portrait session is your chance to shine. With these handy tips, you and your photographer can team up to create amazing, authentic images that tell your unique story. Your personal brand will be in the spotlight, making a memorable impression on your audience.
Here's to your brand's bright future! ✨
If you're tempted to have some Personal Branding portraits taken in Sydney, Paris or beyond reach out via the contact page.